31 Jan I forgot

Many of us experience forgetfulness, even when it comes to the most important and valuable things and events. Losing our car keys, misplacing our phone or forgetting a key product at the grocery store – these annoying mishaps afflict everyone. Unfortunately, not all amnesia is created equal.

When we miss a key-gift giving occasion, we can quickly find ourselves in hot water. Most of us have stared into this abyss, but a vast majority have avoided the pain and anguish by “remembering” in the nick-of-time. There are times however, when the date passes by, our loved one fumes and feels neglected. When this happens, every cell in our being desperately wants to do the impossible: rewind the clock and get a do-over. Missing special occasions leaves our closest feeling unappreciated. And that leaves us feeling distraught.

For most of us, the problem of forgetfulness is actually rooted in our brain’s ability to retrieve the right information. If a memory hasn’t made its way to our long-term memory storage, it can simply vanish or take a backseat to more pressing memories in our short-term holding area. Recall can be blocked by our brain’s limited capacity to do too much at once.

No matter the reason, missing key gift-giving occasions is almost always inexcusable. We need help in the form of external tools, like Slow Hammerheads, to give our brain an assist.

Don’t forget, it’s always better to remember.